Wednesday, January 2, 2008

Comment - 01

I've just browsed through today's Star newspaper and found an interesting article in the lifestyle section entitled "Service matters" by Olivia Lee.

In brief, the article was on the customer service levels of the shopping mall in KL. Although she didn't state where, i guess that for her first and second attempt, it must be in Suria KLCC. In her 3rd attempt, she must've went to the recently opened Pavillion as this was stated. Anyhow, based on the article, i could sum up that the customer service levels of the shops she visited isn't up to the standard we all hoped.

This is the strange thing. As far as i'm concerned, little things go a long, long way. What is wrong with giving good, if not outstanding customer service? It doesn't matter whether you're working in a pasar malam (night market, very2 popular in Malaysia) or a Volvo dealership. I know that the article was focused on the shopping malls, the fact is that outstanding customer service should exist where the interaction between a seller and a customer exist. An outstanding customer service will create two important thing; customer satisfaction and increase in both sales and image, the latter being the result of the former.

Having spend some time as a seller (part-time job whilst waiting for my SPM results to come out) and a customer (we do this everyday, right?), i'm confident to say that:
1. Go for outstanding customer service, if not settle for good. Don't use your paycheck as a measure of the service level you should provide.
2. Customers are customers. Though they might not be right all of the time, they still have the right to be served properly.

All in all, customer service is a matter of courtesy, not force.

(^ o ^)| In support of outstanding customer service. Yeah!

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